Tuesday, September 29, 2009

[re]frame


[re]frame - Manila was a project that specifically aimed to assist a local collective of women embroiderers (PML) from the town of Lumban in the province of Laguna in the Philippines. The project intended to help open up new commercial opportunities and sustainable business practice for the local artisans, while staying true to their traditions, culture and heritage.

I think this concept has the potential to work on a much larger scale. The sort of thing it would need is a high street giant like Top Shop to sell a product produced by a community like this one in the Phillipenes. Fair trade products are really desirable on british high streets, people like to help and want to help but the key is to create a product that people would buy anyway fair trade or not. With the right product and the right highstreet shelf this sort of campaign could produce a sustainable income to communities which are on unfair wages and where work is scarce.

http://omnium.net.au/oop/philippines/modules/aboutreframe/

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