'Its time to grow crazy! We have teamed up with store giant Morrisons to get kids planting their own fruit and veg in the brilliant lets grow campaign. Lets grow campaign allows kids to swap vouchers from morrisons for FREE gardening equipment.'
An example of a scheme that started small and has been taken to a national level
and could definately work in schools internationally, the success of this campaign is due to the endorcement of a trusted national chain supermarkert and a celebrity gardener. Two key elements that could be transferred to many campaigns to increase there success.
http://www.morrisons.co.uk/LetsGrow/How-to-order/
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