Germany's most popular women's magazine is banning professional models from its pages and replacing them with images of "real life" women instead.
In what is seen as the latest attempt to stamp out the "size zero" model, the editors of Brigitte said it would in future only use women with "normal figures".
www.guardian.co.uk
Marketing ploy?? Maybe. But it is still a step in the right direction. This scheme has had a lot of criticism... 'It won't last' and 'they're doing it for the press coverage' Part of me agrees with these points BUT... will the scheme do any harm? I don't think so. I think only good can come of it so surely it is a good thing. Now this idea is not something that has never been spoken about and is always in the headlines. but i think this could work with certain magazines in the UK and i feel it would be totally celebrated and excepted. What it needs is the support of a + size celebrity and 1000's of women to give it some punch. I think if magazines where approached with an interesting idea of how to use +size girls. They may be open to it.
Thursday, October 8, 2009
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